Johnson's Baby Says, "Your Promise is Our Promise" #PromiseToBaby #partner

As a mom, I promise to love my children.  I promise to nurture them, help them grow, and inspire in them a love for life and a joy in learning about the world around them.  I also promise to keep them safe - from the monsters in the closet to the cars as they cross the street. 

cute baby girl under pink blanket

Just as I promise these things to my children, Johnson's Baby has also made a promise to moms.  They listened to moms who shared their concerns about some of the ingredients in their products and they acted.  Johnson's Baby took a stand and changed their formulas to give moms peace of mind.  They have removed formaldehyde-releasing preservatives and reduced traces of 1,4 dioxane from all of their baby products around the world.

The Johnson's Baby Family is excited to introduce seven newly reformulated products:

  • Johnson's Baby Head-to-Toe Wash
  • Johnson's Baby Lotion
  • Johnson's Baby Shampoo
  • Johnson's Baby Shampoo and Conditioner for Thick and Curly Hair
  • Johnson's Baby Shampoo and Conditioner for Thin and Straight Hair
  • Johnson's Baby Shampoo with Calming Lavender
  • Johnson's Baby Soothing Vapor Baby Bath

Additionally, for most of their new and improved baby products, Johnson's Baby has removed parabens - ahead of their 2015 commitment as part of their promise to you.  The new and improved products will continue to roll out onto retail shelves until their meet all of their commitments.  For more information about Johnson's Baby policies and timeline, please visit

As the new products hit shelves, Johnson's Baby is launching a heartfelt campaign called, "Your Promise is Our Promise" as a way to express their ongoing commitment to moms.  Just as moms make promises to their children, Johnson's Baby also makes promises so moms don't have to worry about the products they use on their little ones.

Watch this beautiful video here:

Johnson's Baby has made this "Our Promise" video as an open letter to moms showing their scientists and their families coming together to build an origami stork mobile, symbolizing the delivery of their promise to always listen to moms.

This amazing video concept was inspired by a Japanese legend that folding 1,000 origami cranes will result in a wish granted and a promise fulfilled, which is thought to be a big labor of love.  Changing their products was Johnson's Baby's labor of love for moms and babies, but they used storks in the video because they represent the delivery of babies and the hopes and promises of families.

I'm proud to have used Johnson's Baby products with both of my babies.  Do you know other moms who have had concerns about ingredients in the baby products they buy?  Please share this post with them so they can feel good about their promises too.

Disclaimer: This is a sponsored post in partner with JOHNSON’S® Baby and The Motherhood. I received compensation and free product in exchange for providing this post. However, all opinions expressed here are strictly my own.

1 comment:

  1. From the very beginning Johnson & Johnson one of the well-known baby product brand serves quality of baby products for our babies; they used to take the charge for caring kids with their suitable products. But due to excess of chemical and harmful particles in baby product it is not safe to use baby products with an unknown brand; but here Johnson promise to serve quality of baby products to keep our baby healthy and hygienic.